Under Inclement Weather Level 2 Guidelines, Wiggins Memorial Library is closed on Monday, January 26. The library will open on Tuesday, January 27 at 10am. The second floor study room will remain open for card access. Librarians are available for assistance virtually at library.campbell.edu/ask from 8am to 10pm on Monday and starting at 8am on Tuesday until the library resumes normal operation at 10am.

2nd Annual Academic Symposium - Jonathan Bridges

11:00am - 11:30am
Room 312
Jonathan Bridges
No More Marlboro Man: What Tobacco Companies Failed to Consider in Advertising
Developed under the guidance of
Dr. Michael Smith
Communication Studies

An analysis of the “Marlboro Country” commercial by Philip Morris was conducted to measure the ethical ramifications of the ad’s message with the Four-part test created by Professor Bruce A. Williams. The test measures the ethics of a media message by asking four questions: Does the audience know who is speaking? Does the message provide a diverse point of view? Can a message verify or take responsibility for the claims it makes to be true? Does the message encourage the audiences to become engaged for a cause? The study explained how the advertisement linked to the Four-part test and how the link affected the overall effectiveness of the cigarette advertising campaign and its impact on the American public.