9th Annual WML Academic Symposium

Time: 10:30
Room: 224
Presenter(s): Brian Jones, Jarred Lisec, Taylor Schmaltz, Liangshuo Xu
Title: Business Analysis & Consultation: Awakenings
Developed under the guidance of Dr. Shahriar Mostshari , Business

This project was conducted for the capstone MBA 790 - Strategic Management "Live Case” Seminar class. The students used the knowledge and skills obtained in their graduate coursework in a “live case” consulting project with a local business. The team worked with their assigned client company to assist with the development of recommendations and strategies to address their client's business issues. The course concluded with a written professional consulting project document and oral presentation. Assisted by a team of Campbell MBA faculty, SBTDC advisors, and Campbell Business embedded Librarian, the student team performed financial audit and conducted a SWOT analysis for the business owner to improve competitiveness and profitability.