9th Annual WML Academic Symposium

Presenter(s): Lydia Huth
Title: Kvet Corporate Identity - Logo
Developed under the guidance of Prof. Ki Ho Park and Prof. Breck Smith , Art

In Slovakia, the country my great-grandmother called home, “Kvet” means “flower.” As this corporate identity was shaped around the concept of growth, it was a perfect blend of old and new, a desire for new growth out of old roots. I hand-illustrated the “Kvet” lettering and the sprout icon, pairing its contemporary style with a traditional serif.