9th Annual WML Academic Symposium

Time: 1:30
Room: 312
Presenter(s): Anna Cross
Title: TED Talks as an Exemplar of the Narrative Paradigm
Developed under the guidance of Dr. J. Dean Farmer , Communication Studies

This paper uses Walter Fisher's (1984) Narrative Paradigm to explore the use of storytelling in the popular medium of the TED Talks. Five of the most popular talks (in terms of views) are subjected to content analysis to ascertain narrative coherence and narrative fidelity of the presentations. Implications for use of the Narrative Paradigm are discussed.