9th Annual WML Academic Symposium

Time: 1:00
Room: 224
Presenter(s): Brendi Bluitt
Title: Analyzing Identification and Health Communication in a Community Wellness Outreach Program from an Auto-ethnographic Perspective
Developed under the guidance of Dr. J. Dean Farmer , Communication Studies

Healthcare is one of the largest sectors in the United States, employing hundreds of thousands of personnel and treating a plethora of patients. People become ill and must make treatment location decisions. This decision is where the role of community wellness outreach programs come in. These programs play a vital role in building rapport, showcasing various departments, and providing free services and events. Wake Forest Baptist Health Center includes BestHealth to promote the Wake Forest Baptist Health brand. This paper analyzes BestHealth’s communication for preventative wellness and the reputation of Wake Forest Baptist Health brand.