9th Annual WML Academic Symposium

Time: 11:00
Room: 303
Presenter(s): Zach Berly
Title: Demobilizing the Andean Abyss: Entertainment Education in Colombia
Developed under the guidance of Professor Robert Brian Bowman , Communication Studies

Entertainment Education (E-E) is “the intentional placement of educational content in entertainment messages,” and through its research, E-E can alleviate social, economic and racial -among other- issues that plague a country, region, or group of people. As a concept, E-E has only existed for approximately seventy years but has had a profound effect upon the communities in which it has been implemented. In this paper it will be shown that the work of Jose Miguel Sokoloff in civil war-torn Colombia demonstrated the effectiveness of E-E theories, and is a valuable resource for the development of the subject.